Adjacent reads the edges so you don’t have to.
The most interesting signals rarely come from the center of a field. They come from the margins — where technology meets culture, where consumer behavior reshapes commerce, where one industry’s disruption becomes another’s opportunity.
Adjacent is a daily intelligence brief that curates and connects signals across technology, culture, commerce, and emerging behavior. Each edition synthesizes hundreds of sources into the patterns that matter — not just what happened, but what it means and where it’s heading.
The Lens
Six themes organize how we see the world:
- The New Consumer — How people discover, decide, and buy is being rebuilt from first principles
- Machines & Minds — The interface between human judgment and machine capability
- Commerce Rewired — Every transaction is being disaggregated and rebuilt
- Culture & Signal — Cultural movements precede market movements
- Connected World — The physical world is getting instrumented
- Brand & Growth — How brands earn attention when everyone has the same tools
The Editor
Adjacent is curated by Jonathan Greene, a marketing and strategy leader who has spent two decades at the intersection of technology, culture, and brand. Previously, Jonathan created and led R/GA FutureVision, a trend intelligence practice that helped global brands like MasterCard, Nike, Intel, and Microsoft identify emerging opportunities through signal analysis and cultural pattern recognition.
The Adjacent Brief is published weekdays. Subscribe to get it in your inbox.