Source: SolidSmack
Apartment hunters now expect immersive 3D tours before scheduling in-person visits, forcing landlords and property managers to invest in digital staging that was optional five years ago. This shift accelerates leasing cycles and reduces no-shows by letting prospects self-qualify on layout and finishes, while creating a new vendor category for 3D capture and rendering services. Luxury properties adopt the technology to compress leasing timelines, while smaller operators face pressure to match buyer expectations or lose traffic to digital-native competitors.