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# Adobe Pushes Marketers Beyond First-Party Data Silos
- URL: https://adjacent.media/signals/adobe-pushes-marketers-beyond-first-party-data-silos/
- Published: 2026-09-17T16:15:43.000Z
- Updated: 2026-09-17T16:15:43.000Z
- Description: Adobe’s CMO diagnoses a self-inflicted problem: marketers traded cookie dependency for fragmented first-party data warehouses that are equally constraining.
- Author: Jonathan Greene
- Tags: #signal, theme-brand, marketing strategy, first-party data, martech infrastructure

Source: [Beet](https://www.beet.tv/2026/09/adobes-ryan-fleisch-wants-marketers-to-escape-the-data-silo-factory.html?ref=adjacent.media)

Adobe's CMO diagnoses a self-inflicted problem: marketers traded cookie dependency for fragmented first-party data warehouses that are equally constraining. The value lies in activating zero-party data across channels and platforms, which requires integration layers and unified governance that most brands lack the infrastructure or expertise to build alone. Adobe positions its unified data cloud as the answer to the siloing problem enterprise marketing created while solving the privacy problem.