Source: Techtiff
Adobe's launch of Brand Intelligence at its Summit automates marketing strategy selection itself: which campaigns to amplify, which audiences to target, which creative assets to deploy. This collapses the traditionally separate roles of analyst, strategist, and operator into a single opaque system. The shift matters for two reasons. First, it transfers pricing power and institutional loyalty away from human expertise toward platform lock-in. Second, marketing departments can no longer claim they're simply using AI to work faster—the jobs themselves are being redefined by what Adobe's algorithms optimize for, not what brands intend.