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# AI Advertising Needs Trust Before It Can Scale
- URL: https://adjacent.media/signals/ai-advertising-needs-trust-before-it-can-scale/
- Published: 2026-05-10T16:07:16.000Z
- Updated: 2026-05-10T16:07:16.000Z
- Description: OpenAI’s monetization chief pledging consumer-friendly ad practices signals that AI platforms recognize they cannot repeat the privacy erosion and opacity that defined early social media. The regulatory and reputational costs are too high.
- Author: Jonathan Greene
- Tags: #signal, theme-consumer, attention economy, privacy, trust

Source: [The Answer Economy](https://open.substack.com/pub/answereconomy/p/before-ai-advertising-scales-it-needs)

OpenAI's monetization chief pledging consumer-friendly ad practices signals that AI platforms recognize they cannot repeat the privacy erosion and opacity that defined early social media. The regulatory and reputational costs are too high. If ChatGPT and similar tools get advertising wrong, they risk triggering legislative backlash like GDPR that reshapes business models—a pressure Facebook and Google largely avoided. Companies must choose transparent defaults now or face retrofitted compliance later.