Source: Article Archive
Part of: Companies put AI agents to work and hit risks →
E-marketer's data shows AI agents are already automating tedious lower-funnel tasks—form-filling and payment processing—rather than aspirational use cases like research or discovery. This means the near-term competitive advantage for e-commerce goes to companies optimizing their checkout UX for machine readability, not human delight, since agents will route traffic to frictionless platforms regardless of brand positioning. Conversion rate optimization is becoming an AI-readiness problem, not just a UX problem.