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# AI Agents Will Become Advertising's Next Major Customer Base
- URL: https://adjacent.media/signals/ai-agents-will-become-advertisings-next-major-customer-base/
- Published: 2026-11-06T00:16:39.000Z
- Updated: 2026-11-06T00:16:39.000Z
- Description: InMobi’s leadership is signaling that autonomous AI agents—with their own purchasing power and decision-making authority—will soon operate as independent market participants rather than mere targeting segments.
- Author: Jonathan Greene
- Tags: #signal, theme-brand, marketing, ai adoption, growth strategy

Source: [Beet](https://www.beet.tv/2026/11/ai-agents-are-coming-for-advertising-ready-or-not-inmobis-abhay-singhai.html?ref=adjacent.media)

InMobi's leadership is signaling that autonomous AI agents—with their own purchasing power and decision-making authority—will soon operate as independent market participants rather than mere targeting segments. This represents a shift from "AI-powered advertising" (brands using AI to reach humans) to "advertising for AI" (brands competing for agent wallet share), forcing agencies and platforms to build entirely new sales, creative, and measurement infrastructure. The immediate question is whether existing ad tech can adapt fast enough before pure-play agent-native platforms capture this emerging customer base.