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# AI Agents Will Handle Most of the Buying Journey by 2027
- URL: https://adjacent.media/signals/ai-agents-will-handle-most-of-the-buying-journey-by-2027/
- Published: 2026-10-23T16:16:40.000Z
- Updated: 2026-10-23T16:16:40.000Z
- Description: Forrester’s prediction reflects a concrete shift already underway: AI agents are moving beyond search and recommendation to autonomously navigate product discovery, comparison, and checkout. The traditional click-through funnel is collapsing.
- Author: Jonathan Greene
- Tags: #signal, theme-commerce, ai agents, ecommerce evolution, buying journey automation

Source: [Featured Blogs - Forrester](https://www.forrester.com/blogs/predictions-2027-digital-commerce-enters-its-post-click-era/?ref=adjacent.media)

Forrester's prediction reflects a concrete shift already underway: AI agents are moving beyond search and recommendation to autonomously navigate product discovery, comparison, and checkout. The traditional click-through funnel is collapsing. Retailers who don't architect their systems for agent-readable product data, transparent pricing, and frictionless handoffs to human reps will lose share to competitors optimizing for algorithmic buyers rather than human ones. The stakes differ from better chatbots: retailers are ceding direct control of customer acquisition to systems they don't own and can't fully control.