Source: Featured Blogs - Forrester
AI search interfaces like Perplexity's Comet and OpenAI's Atlas attracted hype but failed to dislodge Chrome or Safari because they didn't meaningfully improve on existing browser + search combinations that already integrate AI assistance. Consumers adopted AI in search and browsing through existing tools—Chrome, Safari, Google, and OpenAI plugins—without abandoning their habits or learning new interfaces. Switching browsers carried higher friction than staying put. The pattern: consumers adopt tools for friction reduction, not philosophical reasons.