Source: The Next Web
As ChatGPT, Perplexity, and Gemini replace search engines for initial research, they concentrate reputational power in the hands of whatever training data and retrieval systems these companies choose. A single AI-generated paragraph about a person or brand now replaces the distributed, linkable search results that once let you control your narrative through SEO and media placement. There's no clear way to correct inaccuracies or change how these systems describe you. For consumers and brands alike, this shifts control from managing appearances across multiple touchpoints to negotiating with three corporate gatekeepers whose ranking and summarization logic remains opaque.