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# AI Hype Cycles Obscure Actual Product Maturity
- URL: https://adjacent.media/signals/ai-hype-cycles-obscure-actual-product-maturity/
- Published: 2026-07-07T23:05:18.000Z
- Updated: 2026-07-07T23:05:18.000Z
- Description: The piece separates marketing cycles from genuine capability shifts. Confidence theater crowds out harder work: mapping where AI fails, defining legitimate governance, and separating use cases with real ROI from solutions in search of problems.
- Author: Jonathan Greene
- Tags: #signal, theme-culture, media criticism, AI narrative, education policy

Source: [Substack](https://open.substack.com/pub/elenaverna/p/please-stop-the-ai-confidence-theater)

The piece separates marketing cycles from genuine capability shifts. Confidence theater crowds out harder work: mapping where AI fails, defining legitimate governance, and separating use cases with real ROI from solutions in search of problems.