Source: Seth's Blog
Seth Godin identifies a specific risk: as AI becomes ubiquitous, organizations use it as cover for avoiding hard work. The deflection is straightforward—blame the technology, the transition period, unpredictability—rather than make difficult choices about quality, service, or innovation. The timing matters. "We're still figuring out AI" stopped being credible some time ago. It now signals that leadership either lacks conviction or has decided to coast.