> ## Content Index
> Fetch the complete content index at: https://adjacent.media/llms.txt
> Use this file to discover other available public pages before exploring further.

# AI Is Dismantling Digital Advertising as the Internet Dismantled TV
- URL: https://adjacent.media/signals/ai-is-dismantling-digital-advertising-as-the-internet-dismantled-tv/
- Published: 2026-07-09T16:14:13.000Z
- Updated: 2026-07-09T16:14:13.000Z
- Description: David Cohen, the IAB’s chair, is drawing a direct parallel between two waves of disruption: just as the internet fragmented audience attention and collapsed traditional media economics, AI is now fragmenting digital advertising’s business model—eroding predictable CPMs, destabilizing targeting assum
- Author: Jonathan Greene
- Tags: #signal, theme-culture, media disruption, ai regulation, advertising industry

Source: [Beet](https://www.beet.tv/2026/07/iabs-david-cohen-ai-is-doing-to-the-internet-what-the-internet-did-to-traditional-media.html?ref=adjacent.media)

David Cohen, the IAB's chair, is drawing a direct parallel between two waves of disruption: just as the internet fragmented audience attention and collapsed traditional media economics, AI is now fragmenting digital advertising's business model—eroding predictable CPMs, destabilizing targeting assumptions, and forcing a reckoning with content economics that have relied on scale rather than direct value exchange. The framing matters because it resets industry expectations: this isn't a marginal efficiency play or a tool to be integrated—it's a structural shift that will require business model reinvention, not optimization. The next phase will likely look less like "AI-powered advertising" and more like "what advertising becomes after AI remakes the internet."