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# AI Labs Are Building Their Own Consulting Arms
- URL: https://adjacent.media/signals/ai-labs-are-building-their-own-consulting-arms/
- Published: 2026-06-02T16:10:02.000Z
- Updated: 2026-06-02T16:10:02.000Z
- Description: As OpenAI, Anthropic, and other AI companies launch advisory practices to help enterprises implement their models, they’re directly competing with traditional IT consultancies like Accenture and Deloitte on their home turf—but with built-in credibility as the technology creators.
- Author: Jonathan Greene
- Tags: #signal, theme-brand, talent moves, org strategy, gtm

Source: [Financial Times](https://www.ft.com/content/17bf8aa3-c5f7-4cd3-a67e-8de580509525?ref=adjacent.media) (paywall)

As OpenAI, Anthropic, and other AI companies launch advisory practices to help enterprises implement their models, they're directly competing with traditional IT consultancies like Accenture and Deloitte on their home turf—but with built-in credibility as the technology creators. The pressure extends beyond competition to a shift from hourly billing to outcome-based pricing, a model that favors vendors who can guarantee results and structurally undermines the billable-hours consulting model that has powered the industry for decades.