AI Labs Enter Endless Cycle of Model Leapfrogging

The AI industry has compressed its product cycle to months rather than years. Competitive advantage is now temporary. This forces every lab—OpenAI, Anthropic, Google, Meta—into perpetual competition where missing a single release window or capability benchmark can erase market leadership. Sustainability and profitability are now the actual competitive problems, not just raw capability. Smaller players face consolidation pressure. R&D costs are mounting, and only well-capitalized incumbents can sustain them. The AI race is becoming an endurance test.