Source: WIRED
Generative video tools are enabling rapid production of fake relationship advice content that weaponizes outdated gender norms—particularly targeting women with "keep your man" messaging—while the engagement these videos generate funnels viewers into paid courses teaching AI influencer creation itself. The business model isn't about relationship advice. Engagement metrics on one AI product drive sales for another, creating incentives to maximize algorithmic reach through the most divisive, conservative relationship framing possible. The shift is from AI-generated spam (noise) to AI-generated targeted manipulation that profits from reinforcing gendered hierarchies while obscuring its own artificiality.