Source: PSFK
The article captures a real constraint: as generative AI compresses the time from brief to deliverable from weeks to minutes, agencies and creators face commoditization pressure on execution while customers increasingly expect to interface with AI directly rather than through human intermediaries. The monetization question isn't whether AI will do the work faster—it already does—but whether professionals can shift to higher-value activities (strategy, judgment, client psychology) before their current hourly/project model collapses under falling billable time. The pressure is economic, not existential: work structures built on scarcity of production capacity are eroding faster than professionals can retrain.