Source: NextDraft
The shift from flat airfare pricing to granular bundling—where seat selection, boarding priority, and baggage are separate charges—has moved when consumers hit sticker shock. The old model anchored expectations to a base fare. Now airlines surface add-on costs during shopping, training travelers to expect hidden fees before booking. This benefits carriers' margins but removes the simplicity that once made airline shopping frictionless, creating space for competitors or models that promise all-in transparency.