> ## Content Index
> Fetch the complete content index at: https://adjacent.media/llms.txt
> Use this file to discover other available public pages before exploring further.

# Algorithms Are Now Your Sales Reps—Commerce Strategy Must Adapt
- URL: https://adjacent.media/signals/algorithms-are-now-your-sales-reps-commerce-strategy-must-adapt/
- Published: 2026-06-19T16:12:22.000Z
- Updated: 2026-06-19T16:12:22.000Z
- Description: As AI systems and LLMs increasingly handle product discovery and purchasing decisions, brands lose control of the customer journey to intermediaries they don’t own or fully understand.
- Author: Jonathan Greene
- Tags: #signal, theme-commerce, Ecommerce, marketplace, monetization

Source: [Featured Blogs - Forrester](https://www.forrester.com/blogs/when-algorithms-and-llms-become-sellers-your-commerce-strategy-must-change/?ref=adjacent.media)

As AI systems and LLMs increasingly handle product discovery and purchasing decisions, brands lose control of the customer journey to intermediaries they don't own or fully understand. Companies that treat algorithmic selling as a channel optimization problem rather than a structural change in how products reach buyers—requiring new approaches to product data, pricing transparency, and trust-building—will face compressed margins and vulnerability to platforms that own the algorithm-to-purchase pipeline.