Source: The Register
Amazon has moved from opportunistic silicon design to a core revenue driver, now competing directly with Nvidia, AMD, and Intel in the datacenter hierarchy. This shift allows AWS to undercut competitors on infrastructure costs while locking in margin on both hardware and services. At $20B, Amazon's semiconductor unit operates at sufficient volume to fund its own R&D roadmap, negotiate foundry capacity independently, and influence industry roadmap priorities around AI workloads. Vertical integration is no longer a cost-control tactic; it's now a competitive moat. Microsoft and Google must replicate the capability or accept margin compression.