Source: Daring Fireball
Amazon has removed key information from transactional emails—tracking numbers, estimated delivery dates, merchant details—forcing customers to visit the app or website to complete basic post-purchase tasks. This is a deliberate shift toward app-first engagement, not a technical limitation. By extracting friction from the customer journey, Amazon drives repeat app opens and reduces email as a viable alternative channel. The move signals confidence in its mobile dominance but risks eroding the goodwill attached to transactional email, a category where customer tolerance for minimal design exceeds that of marketing communications.