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# Annual Performance Reviews Are Becoming Obsolete
- URL: https://adjacent.media/signals/annual-performance-reviews-are-becoming-obsolete/
- Published: 2026-09-12T16:13:34.000Z
- Updated: 2026-09-12T16:13:34.000Z
- Description: Seth Godin argues that the formal annual review—a legacy holdover from factory-floor management—is dying because it conflicts with how modern knowledge work functions: continuous feedback loops rather than once-yearly judgments.
- Author: Jonathan Greene
- Tags: #signal, theme-brand, talent strategy, org structure, hr innovation

Source: [Seth's Blog](https://seths.blog/2026/09/the-daily-review/?ref=adjacent.media)

Seth Godin argues that the formal annual review—a legacy holdover from factory-floor management—is dying because it conflicts with how modern knowledge work functions: continuous feedback loops rather than once-yearly judgments. Companies are moving away from command-and-control HR toward real-time coaching models, which changes how they recruit, retain, and develop talent. The annual review also exposes the absurdity of compressing a year of complex performance into a single anxiety-inducing conversation. For brands and growth teams, this means the employees you want to hire increasingly expect fluid feedback and skill-building embedded in their work, not a theater of evaluation.