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# Apple's App Store review process has collapsed into uselessness
- URL: https://adjacent.media/signals/apples-app-store-review-process-has-collapsed-into-uselessness/
- Published: 2026-08-14T16:10:46.000Z
- Updated: 2026-08-14T16:10:46.000Z
- Description: Apple’s review gatekeeping—positioned as quality control—now functions as theater: malware, scams, and broken apps regularly ship through approval, forcing customers to discover problems after launch rather than before.
- Author: Jonathan Greene
- Tags: #signal, theme-consumer, platform dynamics, trust and safety, app ecosystem

Source: [AppleInsider News](https://appleinsider.com/articles/26/08/13/app-store-review-is-broken-in-a-time-where-it-is-needed-the-most?utm%5Fsource=rss)

Apple's review gatekeeping—positioned as quality control—now functions as theater: malware, scams, and broken apps regularly ship through approval, forcing customers to discover problems after launch rather than before. This matters because Apple charges developers 30% of revenue while claiming curation as the trade-off. When that bargain breaks down, it undermines the value proposition that justifies both the cut and the closed ecosystem.