Source: AppleInsider News
Apple is systematically lowering its 30% baseline commission in Europe—offering 15% rates for smaller developers and reduced fees for subscriptions—because it's testing how to preserve developer relationships and market share as the US inevitably follows the EU's enforcement playbook. The stakes are Amazon's Appstore and sideloading ecosystems, which gain credibility every time Apple's margins compress. This is less about fairness and more about Apple staying the default before it stops being inevitable.