Source: Steven Levy, WIRED
John Ternus inherits a company whose services business masks a stagnating hardware pipeline—iPhone sales are flat and the Mac faces renewed competition—making a genuine AI innovation essential to justify his leadership and reset investor expectations. Unlike the incremental AI features competitors are shipping, Apple needs a product category that's so functionally superior or culturally compelling that it justifies the premium pricing and ecosystem lock-in that drove the company's dominance. The risk is real: if Ternus launches another software feature or an AI-powered gadget that feels reactive rather than definitive, Apple signals to the market that it has entered management-by-inertia mode, and institutional investors will start pricing in a mature, declining company.