Source: Ted Gioia
After a decade of streaming and social media optimization, consumers are actively choosing friction—traveling to concerts, festivals, and in-person gatherings where the experience can't be paused, shared, or perfectly curated. The shift reflects a rational response to algorithmic mediation: value now sits in authenticity and collective presence rather than convenience and individual consumption. Venues, event promoters, and creators who design for genuine community rather than engagement metrics are capturing attention and spending that streaming platforms have proven unable to retain.