Source: The Next Web
After a year of experimental adoption, AI agents are moving into operational GTM workflows—companies are using them to automate lead qualification, customer outreach sequencing, and sales intelligence gathering. The competitive advantage lies not in owning the agent technology itself, but in building institutional knowledge (what some call the "company brain") that trains these systems on proprietary customer data, playbooks, and market positioning. This shifts GTM strategy from hiring more salespeople to systematizing institutional knowledge and creating feedback loops where agent performance directly improves core business processes.