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# B2B Brands Now Race to Get Cited by AI Assistants
- URL: https://adjacent.media/signals/b2b-brands-now-race-to-get-cited-by-ai-assistants/
- Published: 2026-06-10T16:11:26.000Z
- Updated: 2026-06-10T16:11:26.000Z
- Description: B2B marketers are discovering that SEO playbooks don’t transfer to AI—getting quoted by ChatGPT, Claude, or Google’s AI Overviews requires different content strategies and positioning than traditional search rankings.
- Author: Jonathan Greene
- Tags: #signal, theme-brand, brand strategy, SEO, content strategy

Source: [The Next Web](https://thenextweb.com/news/b2b-brands-earning-citations-chatgpt-claude-ai-overviews?ref=adjacent.media)

B2B marketers are discovering that SEO playbooks don't transfer to AI—getting quoted by ChatGPT, Claude, or Google's AI Overviews requires different content strategies and positioning than traditional search rankings. Enterprise buyers increasingly ask AI systems for vendor recommendations, product comparisons, and technical guidance, making AI citations a new gating function for pipeline visibility. Companies are optimizing for this by publishing structured data, positioning as authoritative sources, and building content specifically designed to be cited. This advantage accrues to brands that can afford dedicated AI SEO teams.