Source: Featured Blogs - Forrester
After a decade of expansion fueled by streaming, digital advertising, and content proliferation, major media companies are confronting plateauing subscriber bases and audience saturation. The playbook that worked from 2015–2025—bundling services, chasing eyeballs, raising prices—no longer generates returns. Forrester's analysis indicates companies must shift toward profitability over scale, with likely consolidation among weaker players. Media valuations and investor expectations have been built on perpetual growth. Companies that don't genuinely reinvent risk becoming acquisition targets or underperforming equities.