Source: Boing Boing
Young, healthy men in the biohacking community are adopting erectile dysfunction medications like Viagra and Cialis as general performance enhancers rather than treatments for dysfunction, exploiting their vasodilatory effects for endurance and blood flow optimization. This marks a shift in how prescription drugs circulate through consumer culture—what was once a discrete medical category is being repackaged as a quantified-self optimization tool, normalized through online communities and aligned with the broader mainstreaming of formerly stigmatized pharmaceutical use (semaglutide, modafinil). The pattern reflects both the DIY ethos of biohacking and a consumer willingness to instrumentalize their bodies through pharmacology when existing retail products feel insufficient.