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# Board Game Publisher CMON Doubles Down on NFT Games Amid Financial Collapse
- URL: https://adjacent.media/signals/board-game-publisher-cmon-doubles-down-on-nft-games-amid-financial-collapse/
- Published: 2026-05-01T13:41:54.000Z
- Updated: 2026-05-01T13:41:54.000Z
- Description: CMON’s pivot to blockchain gaming is a financial desperation play by a legacy publisher that has lost tens of millions and is running short on runway.
- Author: Jonathan Greene
- Tags: #signal, theme-brand, brand strategy, growth

Source: [Aftermath](https://aftermath.site/cmon-nft-web3-board-games/?ref=adjacent.media)

CMON's pivot to blockchain gaming is a financial desperation play by a legacy publisher that has lost tens of millions and is running short on runway. The NFT gaming sector has contracted significantly since its 2021-2022 peak, yet CMON is chasing it because it's a low-cost way to launch products and potentially attract investor attention. The move reflects a common pattern among declining incumbents: mistaking execution failures for category decline, then betting remaining capital on trend reversals instead of fixing core operations.