Source: In Bed With Social
The attention economy has inverted: platforms that spent years optimizing for doomscroll addiction are now rebranding cognitive stimulation as the antidote to screen fatigue, capturing a consumer base exhausted by their own behavior online. This repositioning works because it doesn't require users to quit—it repackages engagement as self-improvement, turning the same neural pathways into "productivity" rather than "distraction." Wellness brands have identified a gap between guilt and habit. Brain-training products fill it by making digital consumption feel virtuous again.