Source: Digiday
As brands lose direct control over how AI models represent their products, they're pivoting to a content volume strategy—investing in serialized branded content designed to be more findable and citable by AI systems. This differs from SEO optimization, where you control keywords and metadata. With AI, having more thematically coherent, multi-part content increases the odds of appearing in AI-generated summaries and responses. The tension: brands are outsourcing narrative authority to algorithmic ranking systems they can't influence directly, trading specificity for volume.