Browser fingerprinting reveals what websites know about you

Browser fingerprinting—the practice of collecting device data like fonts, screen resolution, and plugins to create unique identifiers—works without cookies or explicit tracking, making it invisible to most users and largely unregulated. As websites increasingly rely on this technique to bypass privacy regulations and ad blockers, consumers face a data collection problem they can't see or easily control. The "Taken" site demonstrates the technical feasibility of this tracking, putting pressure on browser makers and regulators to either build stronger defaults or watch fingerprinting become the primary surveillance method on the web.