Source: The Next Web
Canva has systematically positioned itself as the default design execution tool for Claude, ChatGPT, and now Google Gemini—shifting from a standalone product to essential infrastructure within AI workflows. This strategy bypasses the need to compete for user attention on its own platform by making design output frictionless wherever users are already prompting for creative work. As generative AI becomes the primary interface for content creation, owning the final step of visual production means capturing workflow lock-in before competitors can.