Source: The Next Web
This is a permissions infrastructure play, not a ban. Blanchett's Human Consent Registry inverts the burden by requiring AI systems to check the registry before using someone's likeness, rather than forcing individuals to sue after the fact. As deepfake technology becomes commodified and European regulation tightens, a voluntary industry registry could become a meaningful standard that studios and platforms adopt, or a gesture that AI labs ignore. The test is enforcement and adoption—whether this becomes legally binding in EU contracts or remains a registry that bad actors work around.