Source: The Next Web
ChatGPT controls nearly all AI-driven website traffic, becoming the default entry point for discovery. For publishers and e-commerce sites, this creates algorithmic dependence on one company's indexing preferences and traffic policies—a new SEO layer. Smaller AI assistants and search alternatives struggle to gain traction. The 95% figure represents a redistribution of consumer attention and a new gatekeeper dynamic, distinct from Google's search monopoly.