Source: Bloomberg (paywall)
Chinese developers have achieved cost and speed advantages that translate into direct market capture—not just domestically but globally, where they now generate more than twice the revenue of U.S. studios. This reflects a structural shift in where gaming IP originates and who controls consumer attention in a $200B+ category. The gap widens because Chinese studios operate on different unit economics and have cracked viral mechanics that travel across language and culture. This is a reordering of creative power in digital media, not merely a regional win.