Source: Rest of World
China's EV and robotics companies now charge visitors for factory tours and autonomous vehicle rides, turning manufacturing sites into paid attractions. The willingness of domestic and international visitors to pay for access suggests automation has become a consumer draw in its own right. For companies, the model trades curation costs for brand visibility and loyalty—a calculation that makes sense once the technology feels mature enough to showcase. It also reflects how China frames technological leadership: not only as competitive edge but as cultural and diplomatic asset.