Source: Yanko Design
Polestar, OnePlus, and DJI are abandoning or significantly scaling back US operations. The reason is regulatory hostility and tariff uncertainty, not consumer rejection. Foreign brands without entrenched US manufacturing cannot make the market work at current unit economics. This creates a two-tier market: established players like Tesla can absorb policy risk while emerging challengers cannot. The result is that US market share flows back to legacy incumbents. For growth-focused brands, the US is no longer a global testing ground but a regulatory minefield requiring either massive scale or government favor to survive.