Source: The Next Web
Chinese automakers are circumventing Canada's established dealer franchise system by selling directly to consumers, threatening the 400-dealer network that has dominated new vehicle sales for decades. This mirrors the Tesla playbook but operates at significantly larger scale—brands like BYD and Li Auto have the manufacturing capacity and capital to sustain direct-to-consumer operations without reliance on traditional middlemen. Chinese manufacturers succeed in removing an entire layer of margin and control from legacy players, they validate a distribution model that undercuts the dealer network's historical control of market access and consumer relationships in North America.