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# Chinese phone makers push back against Samsung's memory price hikes
- URL: https://adjacent.media/signals/chinese-phone-makers-push-back-against-samsungs-memory-price-hikes/
- Published: 2026-07-21T16:10:25.000Z
- Updated: 2026-07-21T16:10:25.000Z
- Description: Samsung’s dominance in NAND and DRAM supply has allowed it to raise prices aggressively, but Chinese OEMs—who operate on tighter margins and depend on volume—are now actively seeking alternatives from competitors like SK Hynix and Micron rather than accept the increases.
- Author: Jonathan Greene
- Tags: #signal, theme-commerce, pricing, supply chain, semiconductor

Source: [SamMobile](https://www.sammobile.com/news/chinese-phone-makers-are-rejecting-samsungs-latest-memory-price-increase/?ref=adjacent.media)

Samsung's dominance in NAND and DRAM supply has allowed it to raise prices aggressively, but Chinese OEMs—who operate on tighter margins and depend on volume—are now actively seeking alternatives from competitors like SK Hynix and Micron rather than accept the increases. When customers can credibly threaten to switch, oligopoly control over supply becomes negotiable, especially in price-sensitive markets where margin compression directly threatens survival.