Source: Search Engine Journal
Cloudflare's prediction that bot traffic could exceed human traffic by 1,000x within five years comes from a company that profits from solving the problem it quantifies. By controlling both the measurement infrastructure and the remediation tools, Cloudflare has built a business model where their framing of the "bot problem" directly drives demand for their services. This concentration of visibility and power over internet infrastructure means independent verification of these claims is unclear, and the company has structural incentives to either exaggerate the threat or keep the problem perpetually unsolved.