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# Companies Turn to Prediction Markets for Business Risk Hedging
- URL: https://adjacent.media/signals/companies-turn-to-prediction-markets-for-business-risk-hedging/
- Published: 2026-06-18T16:10:06.000Z
- Updated: 2026-06-18T16:10:06.000Z
- Description: Kalshi’s institutional volume is up 800% since November. Businesses are now using contract outcomes—election results, economic data, regulatory decisions—as hedging instruments rather than betting vehicles.
- Author: Jonathan Greene
- Tags: #signal, theme-commerce, Fintech, marketplace, hedging instruments

Source: [The New York Times](https://www.nytimes.com/2026/06/17/business/dealbook/hedging-prediction-markets-kalshi.html?unlocked%5Farticle%5Fcode=1.rFA.L6RD.G%5FCozRXwosjn&smid=url-share&ref=adjacent.media)

Kalshi's institutional volume is up 800% since November. Businesses are now using contract outcomes—election results, economic data, regulatory decisions—as hedging instruments rather than betting vehicles. Prediction markets are shifting from retail speculation into enterprise risk management infrastructure, much like commodity futures evolved from speculation into supply chain protection. The gap between traditional insurance pricing and real-time probabilistic pricing on Kalshi creates immediate pressure on legacy risk management vendors and opens a new asset class that regulators have spent years trying to constrain.