Source: Digiday
News-focused creators face a structural profitability crisis. TikTok and Instagram deprioritize news in their algorithms, advertisers avoid it due to brand safety concerns, and creators have minimal monetization options despite massive audience reach. The gap exposes a gap between the creator economy's promise of democratic media production and the reality that platforms and brands have no financial incentive to support news as a category—even as Americans increasingly consume it this way.