Source: All Content from Business Insider
A growing gap is opening between creator transparency efforts and audience skepticism. Disclosures exist on paper but aren't reducing distrust. This undermines influencer marketing economics, where authenticity is the core product. Brands are responding by demanding better verification systems or shifting to creators with smaller, more trusting audiences. The problem runs structural: disclosure statements are often buried, styled to match organic content, or legally compliant but practically invisible.