Source: NYT > Business
Political campaigns and shadowy groups are treating influencers as paid media channels while exploiting legal loopholes that exempt them from disclosing funding sources. The strategy bypasses traditional campaign finance rules and FEC oversight: instead of buying ads that require source attribution, groups pay creators to post, leaving voters unable to trace influence back to its actual funders. Influencers' perceived authenticity is what makes them effective political tools. That authenticity is now being purchased by undisclosed interests.