Source: WIRED
What started as easy viral content—mocking low-effort profiles and terrible bios—has become so formulaic that platforms are actively intervening. Match Group and Bumble are testing features to block screenshots and reduce the incentive for public shaming. The tension is direct: creators need engagement hooks, but audiences are fatigued by performative judgment, and the people being roasted (often earnest singles struggling with self-presentation) have become an unsympathetic target as the format saturated.