Source: The Next Web
DeepSeek has cut V4 Pro prices permanently, claiming the company can sustain profitability at rates that undercut OpenAI and Anthropic by orders of magnitude. The move forces every AI service provider relying on margin-heavy API pricing to choose between absorbing losses, raising prices and losing customers, or rearchitecting their cost base. That matters immediately for anyone building AI-native products or integrating LLMs into commerce workflows.