Source: Articles on Smashing Magazine — For Web Designers And Developers
The collapse of the designer-vs.-developer boundary isn't creating more collaboration. It's transferring design decision-making authority to whoever controls the production codebase. When "production-ready" becomes the design standard rather than a handoff milestone, companies lose the distinct perspective that protects against shipping technically feasible but strategically hollow products. Brands betting on differentiation through experience are gambling that their engineering teams have the same intentionality about user behavior that their design teams were hired to provide.